There's no fixed price for a professional website because not every website does the same job. Three things set the price above all: how many pages and features it has, which integrations it needs (bookings, payments, CRM) and how much custom design it carries versus a template.
What pushes the price up (or down)
- Number of pages and sections. A landing page isn't the same as a catalogue of a hundred products.
- Functionality. Bookings, payments, a customer area or multiple languages all add real work.
- Custom design vs. template. A template is cheap and it shows; your own design costs more and works better.
- Content. If the copy and photos have to be created, that's part of the project.
What you should always insist on
Whatever the budget, there are basics that shouldn't be extras. The main one is speed. Google measures the loading experience with Core Web Vitals and uses it as a ranking signal; a slow site loses visitors before they see anything. In fact, data from Google indicates that the probability of someone leaving shoots up when a page takes more than three seconds to load on mobile. And since most web traffic is mobile, that's the scenario to optimise first.
Insist on this too: responsive design, baseline SEO (structure, tags, structured data), and that the site is yours —domain and code— and not a rental you can't get out of.
How to tell whether a quote is fair
An honest quote explains why it costs what it costs: which pages, which features, what timeline. Be wary of two extremes: the suspiciously low price (usually a template filled in) and the round number with no breakdown. What's reasonable is to start with a conversation about your business and get a figure in writing before anything begins, with no fees that grow on their own.
That's how we work: custom web design, with SEO and speed as standard, quoted to your scope. If you want a figure for your case, tell us what you need.